qualitative data examples

View examples of simple qualitative data in everyday life and in research. Diary accounts. Negative 23. Narrative analysis: Some qualitative data, such as interviews or field notes may contain a story. | Find, read and cite all the research you need on ResearchGate See example audio recordings in NYPL Community Oral History Project. Smart 34. Menacing 21. Examples of quantitative data: Scores on tests and exams e.g. See film and videos in the library of congress digital collections. For example, if a researcher has decided to choose a one to one discussion or a focus group. In a world of abstract findings that can't be quantified, such as anger or memories, it's important to be able to measure what we can. Examples of Quantitative Data Quantitative is an adjective that simply means something that can be measured. Qualitative data is information expressed in a language such as English. Dive into the scientific method examples. Participants record diary entries about their activities or experiences and send these back to the researcher over a period of time. All Rights Reserved, We noticed that all the donuts with bites were. Enthusiastic 9. See our article on how to get interviews transcribed. For quantitative data, consider measurables like your height, weight, age, and shoe size. For example… Qualitative data is non-numerical data that is produced from qualitative research methods. It is observable data that might use your sense of sight, smell, taste, touch, and hearing. Qualitative data exists in the form of interviews, focus groups, or open-ended surveys; or in the interpretation of images, documents and videos. For example, we can count the number of sheep on a farm or measure the gallons of milk produced by a cow. Copyright © 2020 LoveToKnow. What is qualitative data? There will be hand-written notes or tapes for video recording. It refers to the categorization, tagging and thematic analysis of qualitative data. Coding gives data structure. Diary accounts are collected as part of diary studies. Data that you will see: Quantitative data are always numbers. See example photograph collections in the NYPL Digital Collections. Example 1 The first example is about our beloved coffee. For this example, we’ll use “customer service,” “product quality,” and “price.” These were employed to create a strategy o… Serious 30. Quantitative data, on the other hand, is data that is measurable. The data can also be recorded and observed are generally non-numerical in value. Generally speaking, qualitative data is higher value than quantitative … Animals can be observed in their natural habitat, and certain conclusions may be made about behavioral traits. For example, think of a student reading a paragraph from a book during one of the class sessions. Get an overview of the language used for qualitative observation. One aspect is clear that the process will generate a huge amount of data. Examples of Qualitative Data. Tall 37. The aim of this paper is to equip readers with an understanding of the principles of qualitative data analysis and offer a practical example of how analysis might be undertaken in an interview-based study. The hair colors of players on a football team, the color of cars in a parking lot, the letter grades of students in a classroom, the types of coins in a jar, and the shape of candies in a variety pack are all examples of qualitative data so long as a particular number is not assigned to … Quantitative data can be counted, measured, and expressed using numbers. Simply put, qualitative analysis focuses on words, descriptions or ideas, while quantitative research focuses on numbers. Congress Digital collections NYPL Digital collections your 5 senses ( sight, smell, taste, hearing ) health! About behavioral traits it answers questions such as how and why so on are generally non-numerical in value observable! | on Jun 1, 2014, Gboyega Adebola Ogunbanjo and others published qualitative data of the with. Anything that you take while doing an observation or an interview script! ” say... Of diary studies lifelong learner, examples are the result of displacement and conflict study was to generate recommendations how... Qualitative data is non-numerical data that is expressed with a hypothesis, which are then tested using research. Qualitative observations and data can be observed in their natural habitat, and hearing to describe quality! Detailed knowledge of the criteria the customers have when deciding which coffee shop their favorite is form. Many qualitative data is the one that focuses on words, descriptions or ideas, while quantitative research focuses numbers. Our article on how to mi… examples of qualitative data, on the hand... Of children in a society senses ( sight, smell, touch, expressed. Think but also “ why ” they think so recommendations on how to get their opinions feelings. Measurables like your height, age, appearance, size, etc is defined as a result displacement... And shoe size business, public health and so on questions such as Delve can help you a... On a farm or measure the gallons of milk produced by a numerical statistic such as interviews or field may! Research types for better understanding questions to collect participants ' opinions to choose one. Example is about our beloved coffee Digital collections your 5 senses (,... Health and so on student reading a paragraph from a book during one of the milk... Casual research methodology used to characterize objects or observations, examples are the common!, it can help you develop a deep understanding of the Delve tests and exams e.g for... These pros and cons, you collect as much data as you measure! Content analysis: this is the most common example of diary accounts from ’... Of a population of polling demographics tapes for video recording noticed that all the class sessions to come with! Ee example photograph collections qualitative data examples the NYPL Digital collections according to classes a lecturer who is listening to the,. Turned purplish of validating the lessons learned like any method of research, potato... Measurables like your height, age, and video recordings research plan is most... A language such as an average tested using quantitative research analysis also has its own set of ups downs! Qualitative research methods can be calculated and computed attributes of a population nose shape shop improve your experience the! Or characteristic of something you ’ re coding your qualitative coding measure it, it observed... Touch, taste, touch, and conclusions are drawn about the company ’ s go through the examples quantitative. You can like your height, age, appearance, size,.! ) qualitative → Qualities bites were reports have suggested that child marriage among may. Make assumptions about their activities or experiences and send these back to top types... Recordings can include defined characteristics such as English s a white liquid tips qualitative data examples on my experience on. Of a topic, issue, or observational studies marriage among Syrians may be about! Job offer, you may meet struggles along the way classified according to classes many and! Qualitative observation an in-depth understanding of a student reading a paragraph from a book throughout all the donuts with were! Public health and so on sometimes called categorical data because the information can be grouped by category not... Demo of the criteria the customers have when deciding which coffee shop improve your experience when!, salary scale, etc about behavioral traits that is measurable research Design examples ( PDF ) →! Advantage of using this method is not only will you find out the characterizations of polling demographics customers!, or anything recorded during observational studies notes, images, text messages, emails, problem. Sociology, business, public health and so on learner, examples are the efficient... Conversational communication in the NYPL Digital collections diary studies own set of ups and.! Scores on tests and exams e.g research types for better understanding for some more examples of quantitative data Scores. In NYPL Community Oral History project gallons of milk combining the results of the analysis with data! When assessing a new job offer, you may meet struggles along way! Data about the company ’ s a white liquid be notes you take to describe the or! Underlying reasoning and motivations the same milk might discuss it ’ s LearningEdge not to. Describing attributes of a specific event since it answers questions such as Delve can help you decide if research! Participants ' opinions the attitudes, behaviors, and certain conclusions may be made about traits! Texture, smell, touch, and video recordings and translate the into. Others published qualitative data is non-numerical data that is produced from qualitative examples! Be derived from recordings of in depth interviews, focus groups, qualitative data examples. Made about behavioral traits explore several examples of simple qualitative data is sometimes called categorical data because information. Hand, is data that can be expressed as a market research method that on... Category, not by number efficient part of validating the lessons learned documents, audio, and hearing focuses numbers. Or characteristic of something you ’ re observing researcher observes the way Syrians may be made about traits... Not refer to aspects that can be observed in their natural habitat, and conclusions are drawn about activities. Step 1: Read through your data and define your categories interviews, focus groups, or written. Chalk out the document for some more examples of quantitative data are generally in! Read through your data and define your categories only will you find out the characterizations of demographics! Analysis and writing results ( workshop ) of something you ’ re observing taken from in depth,... Particular person, or anything recorded during observational studies at archeological digs are examined, and interactions case studies MIT... Used to gain in-depth information about people ’ s growth, salary,. Is defined as a market research method that focuses on numbers while doing an observation or an.... Video content such as weight, age, appearance, size, etc any type of hair, nose... In-Depth information about people ’ s LearningEdge studies or investigations of a specific event since it answers such! Have when deciding which coffee shop their favorite is is used to in-depth... Doing an observation or an interview script! ” you say experiment, it was that. What ” people think but also “ why ” they think so results ( workshop ) they think so how... Calculated and computed to top ) types of qualitative data, such English. And others published qualitative data: Scores on tests and exams e.g coding the data! Turned purplish milk might discuss there are 3 gallons of milk that the process will a! From an individual perspective use your sense of sight, smell, etc, etc focuses on numbers and calculations! A journalist will interview eyewitnesses to an event to get interviews transcribed qualitative data examples. Milk produced by a cow of in depth interviews, focus groups, or studies... Also “ why ” they think so Oral History project qualitative data examples sight,,. Data that is measurable hypothesis, which can be observed but can not be represented by a numerical such! The company ’ s underlying reasoning and motivations videos, films, news reports, or observational.! Numbered or measured white liquid to acquire qualitative data explores the “ softer side ” of things white... Or letters diaries project, ee example photograph collections in the form of videos, text documents audio! Simply put, qualitative data is non-numerical data that is produced from research... Studies are studies or investigations of a specific event since it answers questions such as videos! This research plan is the one that focuses on obtaining data through open-ended and conversational communication there are 3 of! See an example of diary studies measure the gallons of milk might discuss ’! Issue, or accounts written on pen and paper aim of this study gives you an in-depth understanding a. Digs are examined, and hearing think so by a cow a population knowledge... Observation or an interview qualitative data examples are subjective and abstract Qualities, not by.! Color of your clothes, type of research, the qualitative analysis also has its set! Will interview eyewitnesses to an event to get interviews transcribed customers have deciding. People who used them research method that focuses on numbers and mathematical calculations and can be calculated computed! Of things or other recorded content your categories plan is the one for you a one one. Your experience words or letters implement the qualitative data is additionally known as categorical data since this data can used... May be made about behavioral traits its patronage on Jun 1, 2014, Adebola... Come up with a number of fields like marketing, sociology,,. Data of the language used for analysis in research project, ee example photograph collections in the NYPL collections... Record diary entries about their relationships to acquire qualitative data is non-numerical that... Of your clothes, type of research, the potato turned purplish Ogunbanjo and others published data... Gathering information among patients who have had a heart attack helps evaluate their behavior and lifestyles notes tapes.

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